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Retail Prices

After a diamond is mined they are cut by a specialized diamond cutter, and sold to a diamond broker who may sell to another broker (often called a wholesaler). Eventually the diamond will end up being sold to a retail jewelry store, usually in a piece of jewelry.

Along the way expenses like rent, advertising, employees, security, shipping, lab certification, insurance, not to mention the cost of the jewelry itself drives the price up at each step. The retail level has greatest expenses, thus they introduce the greatest jump in price.

As the diamond moves along the supply chain, every hand that touches it needs to be paid and earn a profit. A high quality 1.00 carat diamond can easily cost $10,000 or more at the retail level.